Launching a customization experience is a daunting task.
Once you have supply-chain and manufacturing in place, remains the challenge of engaging the consumer and showing the spectrum of available options.
Stemming from couture, the luxury industry has faced this issue for a long time: will swatches, samples, a lot of consumer imagination and trust be enough to prevent misalignment in expectations.
In the era of all things digital, consumers have higher expectations: they want their interactions with brands and the products & services they buy from them to be personalized.
This new trend has gained momentum with Generation Z’s desire for self-expression which was then translated into a desire for co-creation with brands.
Brands are now facing one challenge: how to convert consumer interest in customized products into profitable sales.
-50%
acquisition cost through personalization.
+20%
is what 1 in 5 consumers are willing to pay for personalized products.
80%
of visitors will return to a brand after configuring their products.
33%
However, 1/3 of consumers interested in customization felt that products or services do not meet their expectations.
Omnichannel strategy: the keys to a successful experience Chloé Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around
How to boost your sales with product personalization? Why personalization matters ? 3D personalized renderings realized by SmartPixels for Chloé bags For the luxury industry, product
Why should watchmakers invest in product configurators? TAG HEUER 3D rendering by SmartPIxels Luxury consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a