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Configurateur de produits 3D : 5 éléments à garder en tête pour l’UX/UI

Interactive 3D product configurator for e-commerce

Configurateur de produits 3D : 5 éléments à garder en tête pour votre UX/UI Table of Contents Lorsqu’il s’agit de concevoir un configurateur de produits 3D, l’expérience utilisateur (UX) et l’interface utilisateur (UI) jouent un rôle crucial. Les configurateurs 3D permettent aux consommateurs de personnaliser des produits de manière unique et immersive. Pour garantir le succès […]

3 ways to take advantage of 3D renderings for your marketing

Advantage of 3D renderings for marketing Teams Banner

3 ways to take advantage of 3D renderings for your marketing Table of Contents 3D renderings of your products can help elevate your marketing initiatives. Why should it matter?  Research has found that around 80%[1] of the information registered by the human brain is visual content. That is why you should invest in high-quality visuals […]

Top 10 3D product configurators for e-commerce retail

Featured image Camille Fournet 3D product configurator

Top 10 3D product configurators for e-commerce websites Table of Contents 80%¹ of visitors will return to a brand after configuring a product in 3D. Why is that? Simply because the human brain functions on emotions. If something is found to be interesting and attractive to a person, they are more likely to remember it […]

Augmented Reality: benefits for brands and their consumers

Away Travel suitcase in Augmanted Reality

Why use Augmented Reality for your brands? Table of Contents From military, industrial, and medical uses of Augmented Reality, the one that most retains our attention is Augmented Reality for retail, and more specifically luxury fashion. In recent years, brands have been capturing the use of such technology to embrace all the aspects they could […]

3 ways to leverage 3D scans

3D scan representation of an Akris bag

3 ways to embrace 3D scans for your fashion luxury brand Table of Contents When you stumble upon 3D renderings of a product, you might wonder: how is it done? Where does it start? Some 3D visuals start with 3D scans. However, it is not the case for every 3D render. If the idea of […]

3D scanning – understanding a step by step process

Step by step visual: 3D scanning, 3D modeling, 3D rendering

Understanding the process of 3D scanning with SmartPixels Table of Contents May it be Gucci, Valentino, Carolina Herrera, Furla, an increasing number of luxury brands are leveraging the power of 3D scanning with SmartPixels.   If you are considering turning to 3D scanning but find yourself in doubt of the procedure, or skeptical about its security, […]

4 benefits of adopting 3D web product configurators

Carolina Herrera web product configurator

How can you benefit from adopting 3D web product configurators? Table of Contents 50% [1] of consumers say they would become repeat buyers if the brand they purchased offered a personalized experience. With 3D web product configurators, it is possible to offer a personalized experience through a customizable product. The challenge luxury brands face today is […]

5 AI for fashion features that should be leveraged by luxury brands

Header representing AI for fashion

How luxury brands can leverage AI for fashion features to offer better brand experiences Table of Contents AI has been omnipresent in consumers’ lives for many years.   The concept has been emphasized these past few months, especially with the release of Chat GPT. With the rise of generative AI and its extensive use, we […]

24 key numbers behind Augmented Reality (AR)

AR for Berluti

24 key numbers you have to know about Augmented Reality (AR) Table of Contents 60% [1] of consumers today say that they wish to be able to envision the aspect of a product in their own environment. This hints at augmented reality (AR). Consumers are ever more expressive concerning their desire for innovative brand experiences.  […]

glTF vs FBX: 5 key features to the formats

Featured image for glTF vs FBX blog

glTF vs FBX: their 5 key features Table of Contents In this article we will help you understand the differences of glTF vs FBX file formats for 3D models.  In a world where brands are becoming ever-more keen on using 3D rendering techniques for their product visuals. They analyzed the benefits they would perceive from […]

Les 4 caractéristiques clés d’un configurateur 3D interactif

Visuel 3D de différents produits grâce à des configurateurs 3D interactifs

4 caractéristiques clés d’un configurateur 3D interactif Table of Contents Aujourd’hui, pouvoir visualiser les produits dans les moindres détails sur un site e-commerce est une nécessité. D’ailleurs, une étude prouve que les utilisateurs ayant la possibilité de visualiser les produits à 360° grâce à des visuels 3D, sont 11 fois plus [1] enclins à acheter, […]

3 benefits to adopting 3D rendering vs 2D

Header with a 2D visual and 3D rendering of a Globe Trotter suitcase

3D rendering vs 2D: what are the benefits of one over the other? Table of Contents 3D rendering offers a significant leap in realism compared to its 2D counterpart. 2D rendering presents a flattened representation of a 3D structure, whereas 3D rendering unlocks the ability to visualize the structure in its entirety, capturing every detail, […]

3D product configurators: a new brand experience

Header of photorealistic 3D visuals of the Chloé C-bag

How can 3D product configurators help renew your brand experience? Table of Contents Retail eCommerce represents around 6.310 billion $USD and is expected to grow to attain 8.148 billion $USD in 2026 [1]. Therefore, the online brand experience is as important as the in-store experience, especially since the Covid-19 pandemic. Why is this relevant?    […]