Tackle fashion's sustainability issue with SmartPixels
Luxury and fashion industries may not be the first to spring to mind as heavy contributors to the environmental crisis.
However, they contribute to a total of 2,106 million tons of CO2 emissions per year.
By incorporating a web product configurator into your e-commerce, you will change how your customers perceive and buy clothing and accessories.
Discover how 3D technology can help you to reduce your environmental impact
1. Virtual prototyping to reduce waste
13 m tons
of textile come from
fashion manufacturers
24 m tons
of emission savings if we minimize production and manufacturing wastage
30-40%
overabundance of products generated by the fashion industry each season
The luxury and fashion industry is characterized by overproduction.
One of the main source lies in the manufacturing phase.
In particular, physical prototyping demands endless resources.
Investments in technology could represent a turnaround solution to decrease production surplus. Virtual prototyping makes it possible to preview and visualize in a hyper-realistic ways products before they are even manufactured.
Therefore by implementing virtual prototyping, brands will reduce the need for physical samples while also lowering their brand’s carbon footprint.
2. 3D renderings to decrease returns
$4.3 bn
of inventories remain
unsold
≈ 20-25%
of e-commerce purchases
worldwide are returned
10.000 tons
of returned goods end up
in landfills each year
Due to excessive production, a wide amount of items are never sold, and they end up in landfill or even burnt.
Moreover, one of the main reasons for shoppers to return items is that “they are not as described”.
What if, you could let your consumers preview, in a photo-realistic way, the product they are going to purchase?
With a 3D real-time configurator, you can create millions of static or animated 3D product renderings for any product combination.
SmartPixels’ 3D application allows customers to see what their final product will look like from every angle and with extreme accuracy.
Our clients experienced a 40% decrease in returns using a product configurator.
3. Product personalization to promote made-to-order shopping
+20%
is what 1 in 5 consumers who express an interest in personalized products are willing to pay for unique products
-30%
on CO2 emissions is what made-to-order manufacturing saves when compared to seasonal production
100%
sell-out thanks to on-demand production
SmartPixels’ interactive product configurator enables brands to sell on demand.
Getting customers engaged with a 3D personalization platform, which enables product configuration, allows them to create a product of their own. As a result, products can now be manufactured on-demand.
Consequently, any material waste, resulting from the fabrication of multiple physical products that may go unsold, will be avoided.
This implies the number of pieces produced corresponds exactly to the number of pieces purchased, for any product combination.
Revolutionizing e-commerce returns with 3D Product Configurators
mguilloton
How do 3D product configurators reduce e-commerce returns? Table of Contents Overview of e-commerce product returns % of people who claim to retunr their online
Becoming more sustainable with a product configurator
mguilloton
How to become more sustainable with a product configurator Table of Contents [1] Projected carbon dioxide emissions of the apparel industry worldwide from 2019 to
