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Tackle fashion's sustainability issue with SmartPixels

 Luxury and fashion  industries may not be the first to spring to mind as heavy contributors  to the environmental crisis.
However, they contribute to a total of  2,106 million tons  of  CO2 emissions  per year. 
By incorporating a  web product configurator  into your   e-commerce,  you will change how your customers  perceive  and   buy  clothing and accessories. 
Textile waste Management

Discover how 3D technology can help you to reduce your environmental impact

1. Virtual prototyping to reduce waste

13 m tons

of textile come from
fashion manufacturers

24 m tons

of emission savings if we minimize production and manufacturing wastage


overabundance of products generated by the fashion industry each season

The  luxury and fashion  industry is characterized by overproduction.
One of the main source lies in the manufacturing phase.
In particular, physical prototyping demands endless resources. 
Investments in technology could represent a turnaround solution to decrease production surplus. Virtual prototyping makes it possible to preview and visualize in a hyper-realistic ways products before they are even manufactured. 
Therefore by implementing virtual prototyping, brands will reduce the need for physical samples while also lowering their brand’s carbon footprint.
Sustainability visual

2. 3D renderings to decrease returns

$4.3 bn

of inventories remain

≈ 20-25%

of e-commerce purchases
worldwide are returned

10.000 tons

of returned goods end up
in landfills each year

Due to excessive production, a wide amount of items are never sold, and they end up in landfill or even burnt
Moreover, one of the main reasons   for shoppers to return items is that “they are not as described”.  
What if, you could let your consumers  preview, in a photo-realistic way, the product they are going to purchase? 
With a 3D real-time configurator,  you can create millions of static or animated 3D product renderings for any product combination.
SmartPixels’ 3D application allows customers to see what their final product will look like from every angle and with extreme accuracy. 
Our clients experienced a 40% decrease in returns using a product configurator. 

3. Product personalization to promote made-to-order shopping


is what 1 in 5 consumers who express an interest in personalized products are willing to pay for unique products


on CO2 emissions is what made-to-order manufacturing saves when compared to seasonal production


sell-out thanks to on-demand production

SmartPixels’ interactive product configurator enables brands to sell on demand
Getting customers engaged with a 3D personalization platform, which enables product configuration, allows them to create a product of their own. As a result, products can now be manufactured on-demand.
Consequently, any material waste, resulting from the fabrication of multiple physical products that may go unsold, will be avoided. 
This implies the number of pieces produced corresponds exactly to the number of pieces purchased, for any product combination.
Made-to-order process