3D product customization: the way to sustainability?
3 ways of using 3D product customization to become more sustainable Table of Contents Nowadays, around 90% [1] of Gen Z consumers are more inclined to purchase products that benefit society. In an increasingly socially and environmentally aware world, consumption habits change in favor of sustainable options. Consumers nowadays wish to consume in a […]
Elevating Product Personalization to New Heights: Globe-Trotter
Revolutionizing Product Personalization: the case of Globe-Trotter Table of Contents How SmartPixels Transformed Globe-Trotter’s product personalization experience? In this client testimonial, Ryan Vaughan, the digital operations manager, and Tom Baker, the digital marketing manager, both from Globe-Trotter, share their experience of working with SmartPixels on their product personalization experience. The article covers the benefits […]
Decoding the essentials of an effective omnichannel strategy
Omnichannel strategy: the keys to a successful experience Chloé Tokyo store with a personalization experience created by SmartPixels The global pandemic has forced brands around the world to reconsider the value of digital and e-commerce. Brands need to change their mindset, as consumers have already done. Websites no longer exist solely to help retailers. Instead, […]
How to boost your sales with product personalization?
How to boost your sales with product personalization? Why personalization matters ? 3D personalized renderings realized by SmartPixels for Chloé bags For the luxury industry, product personalization has always represented a considerable challenge. Brands’ trust and clients’ imagination are not enough today to keep pace with customers’ increasing expectations. The global pandemic changed consumer behavior like […]
Why you should invest in product configurator for watches ?
Why should watchmakers invest in product configurators? TAG HEUER 3D rendering by SmartPIxels Luxury consumers have a strong appetite for one-of-a-kind items. Therefore, when purchasing a timepiece, they pay close attention to every single detail. Adding an engraving, ornamenting a dial, or attaching a gemstone can contribute to the overall visual effect. In this article, we […]
Augmented Reality: the new frontier of e-commerce
Augmented Reality : the new frontier for e-commerce Hogan NFTs by Exclusible Last week, SmartPixels had the opportunity to participate in the Netcomm Forum in Milan, a leading event in the field of digital retail, e-commerce, and multichannel technologies. One thing stood out during the fair: the role of product personalization and augmented reality are […]
5 Lessons Learned from Brands Successfully Using NFTS
5 Lessons Learned from Brands Successfully Using NFTS SUPERGUCCI x SUPERPLASTIC collaboration resulted in SUPERGUCCI NFTs Blockchain technology has been advancing very fast in the recent past. The market has moved from fungible to non-fungible tokens to create value for their brands. This cryptographic asset based on blockchain technology comes with unique identification codes and […]
5 conseils pour une personnalisation produit réussie
5 conseils pour une personnalisation produit réussie La personnalisation des produits peut augmenter la fidélité et l’engagement des clients. https://vimeo.com/641913426 Les offres de personnalisation produits aident les marques à augmenter les ventes en magasin et en ligne. Ce n’est pas sans raison que Nike propose à ses clients de customiser leurs chaussures, que Carolina Herrera […]
Configuratore 3D: lo strumento di personalizzazione indispensabile per il tuo marchio
Cos’è un configuratore 3D e perché investirci? Configuratore prodotto interattivo – Valentino Rockstud Pet Le esperienze interattive dei prodotti, come il 3D o la realtà aumentata, non sono mai state così popolari. Nell’era digitale, i marchi sono più sensibili che mai a soluzioni visive coinvolgenti. In effetti, la generazione Z sente il bisogno di esprimersi […]
Un configurateur produit interactif pour une meilleure expérience e-commerce
https://vimeo.com/641992982 Configurateurs produits interactifs par SmartPixels 6 astuces pour améliorer l’expérience client en ligne grâce à un configurateur produit interactif Souhaitez-vous offrir à vos clients une expérience d’achat attrayante qui retiendra leur attention et les incitera à rester fidèles à votre marque ? Un configurateur produit interactif est l’outil idéal. Offrir un service […]
Why being more personal matters? Four benefits of product customization
Why being more personal matters? 3D web configurator realized by SmartPixels for Camille Fournet Consumers’ behavior has evolved over the years. In fact, modern-day shoppers are keen on looking for personalized products. To illustrate, approximately 50% of clients would become repeat buyers if they had a personalized shopping experience with a brand [1]. Younger generations […]
A new era for luxury: 3 trends to look for
As expected, the unprecedented COVID-19 crisis hit the luxury and fashion industry quite hard. The Boston Consulting Group predicted that sales in these sectors will drop by 25% to 30% compared to 2019. The truth is this crisis will most likely have long term consequences changing the way consumers think, act, and behave. The whole […]
How to attract, engage and retain new generations of consumers for luxury brands?
NikeiD experience by SmartPixels With the rise of new technologies and new generations of consumers, luxury brands should take the time to better understand their target audience and adapt their marketing strategies to get the best return on investment. As Sarah Weise said, “Companies that don’t care to understand how future customers, think, find information, […]
