3D technologies have become fundamental tools for e-commerce. This can be explained by the fact that buying is an emotional process. Consumers need to have a sense of touch and feel, even online. Thus, they rely more and more on visual information to make online purchases.
Today, traditional photography is having a hard time keeping it up with customer demands, but 3D renderings might be the solution. 3D photography will allow your customers to see every detail of the timepiece, in an extremely realistic way.
3) Interactive shopping experience
When dealing with a luxury purchase, your consumer will demand an immersive, interactive, and seamless online product experience.
A real-time 3D configurator offers customers the chance to choose from a variety of materials and to visualize in real-time combinations to create thousands of unique product designs in just a few clicks. By integrating an interactive configurator on your website, your clients will be able to design their desired timepiece, while living an engaging and personalized experience.
4) Virtual try-on
Virtual try-on constitutes a unique feature that can highly involve consumers no matter where they are.
Thanks to digital try-on, your customers, will immediately become familiar with the iconic timepiece. They would instantly and easily comprehend the product’s unique features and envisage themselves while using it.